
UX ROI: Better UX Can Mean 400% Higher Lead Conversion
Does better UX pay off? Forrester and NN/g data on conversion and leads, where UX moves SaaS revenue, and how to measure the lift on your own funnel.

Design-Led Companies Beat the S&P 500 by 211%: What They Do
The DMI Design Value Index: 16 design-led companies beat the S&P 500 by 211% over 2005-2015. What they do differently, and how a SaaS team can copy it.

Is Design Worth the Investment? What McKinsey Found
McKinsey tracked 300 companies: top design performers grew revenue 32 and shareholder returns 56 percentage points faster. What it means for SaaS teams.

SaaS Design Investment Statistics 2026: What Holds Up
Sourced, dated design investment statistics for SaaS: R&D at a median 22% of ARR, UX salaries, design ROI, and the widely shared figures that don’t hold up.


