Design data you can
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Sourced benchmarks on SaaS design budgets, salaries and ROI. Every figure is checked at its primary source and dated, so you can cite it.

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Numbers with a publisher, a date and a sample size behind them.

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Cosy café lounge: a young man tests a simple signup form on a laptop while a UX researcher smiles at him; big green Gloober sits at the round table taking notes, and Blink, the orange ant with a white moustache, stands beside the armchair holding up a Lead conversion chart showing +400% for Better UX over Average UX.
Product & UX
7
min read

UX ROI: Better UX Can Mean 400% Higher Lead Conversion

Does better UX pay off? Forrester and NN/g data on conversion and leads, where UX moves SaaS revenue, and how to measure the lift on your own funnel.
Warm meeting room seen from above: a man raises his hand while presenting to four colleagues around a walnut table; Zap, the pale grey furry monster, has leapt off the table and flies mid-air toward the raised hand, sure it is a high five, while the printed Stock performance chart on the table shows design-led companies at +211% against the S&P 500.
Product & UX
8
min read

Design-Led Companies Beat the S&P 500 by 211%: What They Do

The DMI Design Value Index: 16 design-led companies beat the S&P 500 by 211% over 2005-2015. What they do differently, and how a SaaS team can copy it.
Bluster, a big dark-teal furry Cluma monster, presents a revenue growth chart showing +32% for top-quartile design companies to a colleague in a warm, sunlit meeting room
Product & UX
8
min read

Is Design Worth the Investment? What McKinsey Found

McKinsey tracked 300 companies: top design performers grew revenue 32 and shareholder returns 56 percentage points faster. What it means for SaaS teams.
In a warm, sunlit meeting room, Grizzle sits with crossed arms behind two fallen glass bars, Mumble hovers watching, and Noodle measures a standing purple bar with a tape measure
Product & UX
9
min read

SaaS Design Investment Statistics 2026: What Holds Up

Sourced, dated design investment statistics for SaaS: R&D at a median 22% of ARR, UX salaries, design ROI, and the widely shared figures that don’t hold up.