Brand identity built for SaaS product teams

Cluma is the design subscription for SaaS: an extension of your team across product, web, brand, decks, ads, and social. Senior designers, AI-accelerated, on one flat plan, with progress every ~48 hours. Pause anytime.

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150+ brands our monsters have been facing.

More about these engagements

Cluma has worked with many startups and companies from the U.S., across Europe, to Japan, including teams funded by Microsoft. Out of those engagements came solutions pitched to big companies such as Netflix, and enterprise interfaces delivered to and used by brands such as the U.S. government, Chipotle, Barnes & Noble and Siemens Energy.

Product-fit branding

A brand built to work everywhere your
‍product does

Your SaaS brand shows up in two places: on the marketing site and inside the live product UI. Cluma is product and UX led, so the same subscription that ships your other design services builds your brand as a reusable system, color, type, and components your team can apply across both. One brand, consistent from the landing page to the deepest app screen.

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What we design

Everything your SaaS
‍brand needs.

Brand identity for SaaS, from logo systems and style guides to motion, merch, and brand books, plus everything else your brand needs. Product-led, senior-owned, and built to live inside your UI. Here is what the subscription covers.

Logo systems
Primary logo, responsive and app-icon variants, and the full mark system, drawn by senior designers and handed over in every file format you need.
Color and type systems
A palette and type scale that stay legible in dense product screens and on the marketing site, with tokens your team can apply anywhere.
Style guides and brand books
The documented system your team actually uses: tokens, usage rules, and examples that keep every touchpoint on brand.
Business cards, merch and collateral
Business cards, merchandise, decks, email, and swag, all built on your brand system so every asset looks like you.
Motion design
Logo animation and brand motion that bring the identity to life in onboarding, launches, and product moments.
Rebrands and refresh
Zero-to-one identities and full rebrands, from a seed-stage logo sprint to a complete Series A overhaul.
Flexible

Logo design services, custom-built for your SaaS

Cluma gives you senior, custom logo design on a subscription: a primary mark and the full system around it, the responsive and app-icon variants you use across web, app, and print, and every file format handed over clean. A senior designer draws it around your product and positioning. You see logo progress roughly every 48 hours until it is finished, then refine it with unlimited revisions while you subscribe. The result is a mark that fits the brand you are building and holds up everywhere it appears.

Functional branding

SaaS branding that works on billboards SaaS branding that works on billboards

SaaS branding has to work in many places, so we build it to hand off cleanly. Your identity leaves us as tokens: color, type, spacing, and iconography that flow straight into your SaaS product design and design system. That is how a brand stays consistent from a conference backdrop to the preference screens of your app.

Launches + rebrands

Brand identity for SaaS launches, rebrands, and Series A polish

Naming a brand-new product and overhauling one that outgrew its logo are different jobs. A seed-stage sprint needs a sharp logo and a usable palette, fast. A Series A rebrand needs the full system: identity, guidelines, and every application asset aligned. Cluma scales with you. Start with a logo, add motion and guidelines as you grow, and keep the same senior team across every stage of the raise.

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The specialist depth of a brand studio, run as a subscription

Product led

Senior designers who build brands to live inside your product, from the marketing site to the app UI.

Modular and pausable

Turn the Brand module on and off as launches come and go. Pause and billing stops immediately, with unused days banked for your return.

AI-accelerated

An AI-accelerated workflow keeps work moving. A senior designer owns direction and signs off on every deliverable.

One flat price

Flat monthly pricing, unlimited revisions while you subscribe, and no per-hour surprises. Built as the design subscription for SaaS product teams.

Subscribe

Pick your plan and get a private board. First month paid in full, then pause or cancel anytime. No contract, no cancellation fee. 7-day trial.

Request

Brief a request in a sentence, a few references, or a short Loom. A senior-led, AI-accelerated team designs it, with progress roughly every 48 hours until it is finished.

Review

Review on your board and request unlimited revisions while you subscribe. Add modules as you grow, or pause anytime and bank your unused days.

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A senior-led process that keeps moving.
02
A senior-led process that keeps moving.
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A senior-led process that keeps moving.

The numbers tell the story

Enterprise brands see what matters most. Faster timelines mean campaigns launch when they need to. Better work means your message lands harder.

72%

Reduction in production time

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89%

Increase in creative output

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98%

Client retention rate

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Real Clients, Real numbers

Real results from teams using Cluma Enterprise

“Our pitch deck was investor-ready in 4 days. We raised our seed round 3 weeks later. The visual storytelling was on another level - investors kept commenting on the deck.”
Sarah R.
Position, Company name
“Our pitch deck was investor-ready in 4 days. We raised our seed round 3 weeks later. The visual storytelling was on another level - investors kept commenting on the deck.”
Sarah R.
Position, Company name
“Our pitch deck was investor-ready in 4 days. We raised our seed round 3 weeks later. The visual storytelling was on another level - investors kept commenting on the deck.”
Sarah R.
Position, Company name
“Our pitch deck was investor-ready in 4 days. We raised our seed round 3 weeks later. The visual storytelling was on another level - investors kept commenting on the deck.”
Sarah R.
Position, Company name
“Our pitch deck was investor-ready in 4 days. We raised our seed round 3 weeks later. The visual storytelling was on another level - investors kept commenting on the deck.”
Sarah R.
Position, Company name
“Our pitch deck was investor-ready in 4 days. We raised our seed round 3 weeks later. The visual storytelling was on another level - investors kept commenting on the deck.”
Sarah R.
Position, Company name
“Our pitch deck was investor-ready in 4 days. We raised our seed round 3 weeks later. The visual storytelling was on another level - investors kept commenting on the deck.”
Sarah R.
Position, Company name
“Our pitch deck was investor-ready in 4 days. We raised our seed round 3 weeks later. The visual storytelling was on another level - investors kept commenting on the deck.”
Sarah R.
Position, Company name
“Our pitch deck was investor-ready in 4 days. We raised our seed round 3 weeks later. The visual storytelling was on another level - investors kept commenting on the deck.”
Sarah R.
Position, Company name
“Our pitch deck was investor-ready in 4 days. We raised our seed round 3 weeks later. The visual storytelling was on another level - investors kept commenting on the deck.”
Sarah R.
Position, Company name
“Our pitch deck was investor-ready in 4 days. We raised our seed round 3 weeks later. The visual storytelling was on another level - investors kept commenting on the deck.”
Sarah R.
Position, Company name
“Our pitch deck was investor-ready in 4 days. We raised our seed round 3 weeks later. The visual storytelling was on another level - investors kept commenting on the deck.”
Sarah R.
Position, Company name
“Our pitch deck was investor-ready in 4 days. We raised our seed round 3 weeks later. The visual storytelling was on another level - investors kept commenting on the deck.”
Sarah R.
Position, Company name
“Our pitch deck was investor-ready in 4 days. We raised our seed round 3 weeks later. The visual storytelling was on another level - investors kept commenting on the deck.”
Sarah R.
Position, Company name
“Our pitch deck was investor-ready in 4 days. We raised our seed round 3 weeks later. The visual storytelling was on another level - investors kept commenting on the deck.”
Sarah R.
Position, Company name
“Our pitch deck was investor-ready in 4 days. We raised our seed round 3 weeks later. The visual storytelling was on another level - investors kept commenting on the deck.”
Sarah R.
Position, Company name
“Our pitch deck was investor-ready in 4 days. We raised our seed round 3 weeks later. The visual storytelling was on another level - investors kept commenting on the deck.”
Sarah R.
Position, Company name
“Our pitch deck was investor-ready in 4 days. We raised our seed round 3 weeks later. The visual storytelling was on another level - investors kept commenting on the deck.”
Sarah R.
Position, Company name
“Our pitch deck was investor-ready in 4 days. We raised our seed round 3 weeks later. The visual storytelling was on another level - investors kept commenting on the deck.”
Sarah R.
Position, Company name
“Our pitch deck was investor-ready in 4 days. We raised our seed round 3 weeks later. The visual storytelling was on another level - investors kept commenting on the deck.”
Sarah R.
Position, Company name

One module. One flat price.

Turn on the Brand module and start your brand identity design requests. Pause anytime.

One Strategic partner, Every department covered.

Turn on the Brand module and start your brand identity design requests. Pause anytime.
The Brand module
$2,995
Per month, pause anytime
One active request at a time, unlimited requests queued
Progress roughly every 48 hours until each request is finished
Unlimited revisions while subscribed
Pause anytime, billing stops immediately, unused days banked
Subscribe

Trusted by product teams around the world

FAQ

Everything you need to know about the design subscription.

What do brand identity design services include?

Brand identity design services cover your logo systems, color and type systems, style guides and brand books, motion design, and application assets like business cards, merchandise, and decks. Cluma delivers them as a modular subscription, product-led, with the identity shipped as reusable tokens your design system can use.

Do you do logos only, or full brand identity?

Both. Run a focused logo sprint or commission a full identity system covering logo systems, color, type, style guides, motion, and collateral. Because it is a subscription, you can start with a logo and scale into a complete SaaS brand without re-contracting.

How fast will I see work?

You see progress on each request roughly every 48 hours until it ships. It is a steady cadence, not a one-shot 48-hour delivery. Larger projects take longer but always keep moving.

Which design services are included?

Product and app design, websites and landing pages, brand and identity, pitch decks, ads and paid creative, social content, and more. One plan, every surface.

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