Brand identity built for
SaaS product teams
Cluma is the design subscription for SaaS: an extension of your team across product, web, brand, decks, ads, and social. Senior designers, AI-accelerated, on one flat plan, with progress every ~48 hours. Pause anytime.
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Trusted by SaaS teams building brands that last
Cluma has worked with many startups and companies from the U.S., across Europe, to Japan, including teams funded by Microsoft. Out of those engagements came solutions pitched to big companies such as Netflix, and enterprise interfaces delivered to and used by brands such as the U.S. government, Chipotle, Barnes & Noble and Siemens Energy.
A brand built to work everywhere your
product does
Your SaaS brand shows up in two places: on the marketing site and inside the live product UI. Cluma is product and UX led, so the same subscription that ships your other design services builds your brand as a reusable system, color, type, and components your team can apply across both. One brand, consistent from the landing page to the deepest app screen.
Everything your SaaS
brand needs.
Brand identity for SaaS, from logo systems and style guides to motion, merch, and brand books, plus everything else your brand needs. Product-led, senior-owned, and built to live inside your UI. Here is what the subscription covers.
Logo design services, custom-
built for your SaaS
Cluma gives you senior, custom logo design on a subscription: a primary mark and the full system around it, the responsive and app-icon variants you use across web, app, and print, and every file format handed over clean. A senior designer draws it around your product and positioning. You see logo progress roughly every 48 hours until it is finished, then refine it with unlimited revisions while you subscribe. The result is a mark that fits the brand you are building and holds up everywhere it appears.
SaaS branding that works on billboards
and inside the product
SaaS branding has to work in many places, so we build it to hand off cleanly. Your identity leaves us as tokens: color, type, spacing, and iconography that flow straight into your SaaS product design and design system. That is how a brand stays consistent from a conference backdrop to the preference screens of your app.
Brand identity for SaaS launches, rebrands, and
Series A polish
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Naming a brand-new product and overhauling one that outgrew its logo are different jobs. A seed-stage sprint needs a sharp logo and a usable palette, fast. A Series A rebrand needs the full system: identity, guidelines, and every application asset aligned. Cluma scales with you. Start with a logo, add motion and guidelines as you grow, and keep the same senior team across every stage of the raise.
The specialist depth of a brand studio,
run as a subscription
Product led
Senior designers who build brands to live inside your product, from the marketing site to the app UI.
Modular and pausable
Turn the Brand module on and off as launches come and go. Pause and billing stops immediately, with unused days banked for your return.
AI-accelerated
An AI-accelerated workflow keeps work moving. A senior designer owns direction and signs off on every deliverable.
One flat price
Flat monthly pricing, unlimited revisions while you subscribe, and no per-hour surprises. Built as the design subscription for SaaS product teams.
Build your design team one module at a time.
Every module works like a senior-led designer. Add one when you need it. Drop it when you don't.
Step 01: Hire a discipline.
Every module is a senior-led design seat for one discipline: product, web, brand, decks, ads or social. Turn on the seats your roadmap needs this month. No recruiting, no onboarding weeks, no notice periods.
Step 02: Brief it in Trello.
Every request is a card in your private Trello board. A sentence, a few references or a short Loom is enough. One column per module shows what is queued, in progress and done, so nobody chases status in meetings.
Step 03: One task. Full focus.
Each module works on one request at a time and gives it its full attention. Queue as many requests as you like behind it. Need two things moving at the same time? Add a second module.
Step 04: Progress every 48 hours.
Everyday tasks like social posts, ads or a one-pager land within about 48 hours. Bigger projects like UX/UI or a full website are split into milestones, and each milestone moves forward every 48 hours until launch.
Step 05: Scale up. Scale down.
Comment right on the card. Revisions are unlimited while you subscribe. When the roadmap shifts, add a module or drop one for next month, or pause and bank your unused days.
The numbers tell the
story
Enterprise brands see what matters most. Faster timelines mean campaigns launch when they need to. Better work means your message lands harder.
higher shareholder returns than industry peers for top-quartile design companies over 5 years (McKinsey, 2018)
faster revenue growth than industry peers for top-quartile design companies over 5 years (McKinsey, 2018)
outperformance vs the S&P 500 by design-led companies over 10 years. (Design Management Institute, 2015.)
Real Clients,
Real numbers
Real results from teams using Cluma
One module. One flat price.
Turn on the Brand module and start your brand identity design requests. Pause anytime.
One Strategic partner, Every department covered.
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The brand team behind fast-moving SaaS products
FAQ
Everything you need to know about Cluma's brand identity design services.
Brand identity design services cover your logo systems, color and type systems, style guides and brand books, motion design, and application assets like business cards, merchandise, and decks. Cluma delivers them as a modular subscription, product-led, with the identity shipped as reusable tokens your design system can use.
Both. Run a focused logo sprint or commission a full identity system covering logo systems, color, type, style guides, motion, and collateral. Because it is a subscription, you can start with a logo and scale into a complete SaaS brand without re-contracting.
You see progress on each request roughly every 48 hours until it is finished. Logo concepts and social kits move quickly. Full identity systems take longer because they involve research and iteration, but they always keep moving at that rhythm.
SaaS branding works in two places: on the marketing site and inside the live product UI. The identity ships as design-system tokens your product can use directly, so brand and product stay consistent end to end.
Yes. Pause anytime and billing stops immediately. Your unused days of the month are banked and resume when you reactivate. The first month is paid in full, then there is no contract and no cancellation fee.