Seniors who own your work

Every deliverable is senior-owned and senior-reviewed. Meet the level of talent that signs off on what ships to you.

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A senior owns direction and final output

Mid-level support works behind the scenes, but a senior designer sets direction and signs off on everything that reaches you. That is the quality bar the subscription is built on.

How we choose

who
works on it.

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We go and find them

The designers we want are rarely the ones applying. We approach them, usually because we have already seen the work.

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Five stars is not a standard

A rating says someone was satisfied. It does not say whose bar was cleared, or how high it sat. We measure against ours.

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A real brief first

Everyone we consider works an actual brief before a client ever does. A portfolio shows the best day. A brief shows the habit.

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The bar does not move

Nobody keeps a seat by default. Every deliverable is reviewed, and the work goes to whoever holds the standard.

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Craft and AI

Tools don’t replace taste.


They speed it up.

The team runs Figma, Adobe Creative Suite, Canva and Midjourney where it fits, with AI accelerating exploration and production. Judgment, direction and sign-off stay human. That is how progress lands roughly every 48 hours.

Nine disciplines, one standard.

Every discipline has a written bar: years in the craft, formal training or an equivalent documented record, and a portfolio review before acceptance. Awards and platform ratings are signals, not substitutes.

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Brand design
Five years minimum on identity systems. Formal design education or an equivalent documented body of work, plus one complete identity with a published guideline.
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Product design
Five years minimum in product design. Training in interaction design or a related field, plus shipped software we can open and use.
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Web design
Five years minimum on commercial websites. Formal design education or an equivalent record, plus live pages we can visit and assess.
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Advertising design
Five years minimum in performance creative. Agency or in-house background, plus campaign work shown across a complete format set.
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Social content design
Three years minimum on brand-owned channels. Formal design training, plus at least one account carried for twelve consecutive months.
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Print and event design
Five years minimum in print production. Formal training in typography or graphic design, plus print-ready files we check before acceptance.
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Presentation design
Five years minimum on investor and executive decks. Design education or an equivalent record, plus decks that went into real funding rounds.
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Information design
Five years minimum in data visualisation. A background in information or editorial design, plus charts that hold up without a caption.
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Learning design
Three years minimum in instructional design. Formal training in learning design or education, plus material used by real teams.

What design returns when it ships

No inflated house numbers. Independent research puts figures on what disciplined design work returns.

$100:$1

Up to $100 returned per $1 invested in UX (Forrester)

32 %

Higher revenue growth at design-led companies (McKinsey, 2018)

211 %

S&P 500 outperformance by design leaders (DMI, 2015)

FAQ

Who does the work, and how

Who actually works on my designs?

A senior designer owns your direction and signs off on the final output of every deliverable. Mid-level designers support behind the scenes, and the senior answers for the result. You never receive work a senior has not reviewed.

Is the work done by AI?

No. AI accelerates exploration, variants and production where it saves hours. Direction, taste and final sign-off stay with senior humans. You get the speed without the generic output.

Do I get a dedicated designer?

You get a senior owner for direction plus the right hands per request, coordinated through your board with 24/7 timezone coverage. One request runs at a time per module, with updates roughly every 48 hours.

What tools does the team use?

Figma for product and web, Adobe Creative Suite and Canva for brand and content, Midjourney where AI imagery fits. Source files are yours, in the format your team works in.

Is there anything you don’t do?

Yes, and we say so up front: complex hand-drawn illustration, cinematic 3D animation, and shooting video or photography (we edit existing footage). Everything else across the nine modules is in scope.