Explainer videos that keep up
with every release
Cluma is the explainer video service built into the design subscription for SaaS product teams. We produce explainer videos, training material, and onboarding design as one connected stream, product and UX led, so your training content ships at product speed instead of a one-off shoot. You see progress roughly every 48 hours until each project is finished, on one flat price you can pause anytime.
Training content trusted by fast-moving SaaS teams
Cluma has worked with many startups and companies from the U.S., across Europe, to Japan, including teams funded by Microsoft. Out of those engagements came solutions pitched to big companies such as Netflix, and enterprise interfaces delivered to and used by brands such as the U.S. government, Chipotle, Barnes & Noble and Siemens Energy.
Training content from the team that
designs your product
Specialist explainer shops treat video as a marketing asset and move on. Cluma treats it as product work. The same subscription that designs your product also produces the explainer videos, walkthroughs, and training material that get people to use it, so every asset matches your UI and your voice. It is one of many design services you turn on when you need them.
Your whole training library,
one team
SaaS explainer video, product walkthroughs, and training material from one modular subscription. Answer-first, product-led, and on-brand with the rest of your Cluma work. Here is what the Train module covers.
Training material design your teams and
customers learn from
Training material design earns its keep when it feels like part of the product, not a PDF from another decade. We design the guides, job aids, slide decks, and certification content your teams and customers learn from, on-brand with your UI and consistent with the rest of your Cluma assets. We design the materials; you own the curriculum. Need the same rigor for board decks and data sheets? That lives in presentation and report design.
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Onboarding design that gets
users to value faster
Onboarding design is where adoption is won or lost. We design the content that gets people to value fast: onboarding walkthroughs, guided-flow content, and new-hire and customer onboarding kits. That is the adoption asset layer, not the in-product application UI or design system, which is uShip's deliverable. Customer onboarding and internal onboarding each get their own treatment, because a new user and a new hire need different things.
SaaS explainer videos that
make every feature click
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A SaaS explainer video should move a metric, not just look good. We produce narrative explainers and product onboarding video in 2D, animated, and screen-capture formats, scripted and designed to get users to the aha moment faster. This is video produced from scratch. Editing existing footage and social cuts lives in uCreate, so the boundary stays clean and you always know which module owns what.
The specialist depth of a studio,
run as a subscription
Training and enablement specialists
We design explainer video, training and onboarding material all day, part of our full design services. Not a generalist queue taking any request that lands, and not an agency that treats enablement as a side project.
Modular and pausable
Turn modules on and off as your release calendar shifts. Pause and billing stops immediately, with unused days banked for your return.
AI-accelerated
An AI-accelerated workflow keeps work moving. A senior designer owns direction and signs off on every video and lesson.
One flat price
Flat monthly pricing by scope, unlimited revisions while you subscribe, and no per-hour surprises. See transparent flat pricing.
Build your design team one module at a time.
Every module works like a senior-led designer. Add one when you need it. Drop it when you don't.
Step 01: Hire a discipline.
Every module is a senior-led design seat for one discipline: product, web, brand, decks, ads or social. Turn on the seats your roadmap needs this month. No recruiting, no onboarding weeks, no notice periods.
Step 02: Brief it in Trello.
Every request is a card in your private Trello board. A sentence, a few references or a short Loom is enough. One column per module shows what is queued, in progress and done, so nobody chases status in meetings.
Step 03: One task. Full focus.
Each module works on one request at a time and gives it its full attention. Queue as many requests as you like behind it. Need two things moving at the same time? Add a second module.
Step 04: Progress every 48 hours.
Everyday tasks like social posts, ads or a one-pager land within about 48 hours. Bigger projects like UX/UI or a full website are split into milestones, and each milestone moves forward every 48 hours until launch.
Step 05: Scale up. Scale down.
Comment right on the card. Revisions are unlimited while you subscribe. When the roadmap shifts, add a module or drop one for next month, or pause and bank your unused days.
Good design is a growth lever, not a cost
Independent research keeps finding the same thing: teams that invest in design grow faster and communicate better.
higher shareholder returns than industry peers for top-quartile design companies over 5 years (McKinsey, 2018)
faster revenue growth than industry peers for top-quartile design companies over 5 years (McKinsey, 2018)
outperformance vs the S&P 500 by design-led companies over 10 years. (Design Management Institute, 2015.)
Real Clients,
Real numbers
Real results from teams using Cluma
One module. One flat price.
Turn on the Train module and start your explainer video, training, and onboarding requests. Pause anytime.
One Strategic partner, Every department covered.
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The design team behind fast-moving SaaS products
FAQ
Everything you need to know about Cluma's explainer video service.
An explainer video service produces short, narrative videos that make a product or feature easy to understand. Cluma delivers it as a modular subscription alongside training material and onboarding design, product and UX led, with progress roughly every 48 hours until each request is finished.
We handle it end to end: script, storyboard, design, and voice. Send a feature, a few references, or a short Loom, and we turn it into a finished explainer. You review on the board and request unlimited revisions while you subscribe.
Training material teaches a skill or process: guides, decks, job aids, and certification content. Onboarding design gets a new user or new hire to first value fast with walkthroughs, guided-flow content, and onboarding kits. Both are part of the Train module.
Everyday tasks like a one-pager or a job aid land within about 48 hours. Larger productions like explainer videos are split into milestones, and each one moves forward every 48 hours until launch. You see every update in your Trello board.
Yes. Pause anytime and billing stops immediately. Your unused days of the month are banked and resume when you reactivate. The first month is paid in full, then there is no contract and no cancellation fee.