Explainer videos that keep up with every release

Cluma is the explainer video service built into the design subscription for SaaS product teams. We produce explainer videos, training material, and onboarding design as one connected stream, product and UX led, so your training content ships at product speed instead of a one-off shoot. You see progress roughly every 48 hours until each project is finished, on one flat price you can pause anytime.

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150+ brands our monsters have been facing.

More about these engagements

Cluma has worked with many startups and companies from the U.S., across Europe, to Japan, including teams funded by Microsoft. Out of those engagements came solutions pitched to big companies such as Netflix, and enterprise interfaces delivered to and used by brands such as the U.S. government, Chipotle, Barnes & Noble and Siemens Energy.

Product-led

Training content from the team that designs your product

Specialist explainer shops treat video as a marketing asset and move on. Cluma treats it as product work. The same subscription that designs your product also produces the explainer videos, walkthroughs, and training material that get people to use it, so every asset matches your UI and your voice. It is one of many design services you turn on when you need them.

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What we produce

Your whole training library,
‍one team

SaaS explainer video, product walkthroughs, and training material from one modular subscription. Answer-first, product-led, and on-brand with the rest of your Cluma work. Here is what the Train module covers.

Product and feature explainers
2D and animated explainers that make a new feature land in under two minutes. Scripted, designed, and voiced end to end.
Onboarding and walkthrough videos
Screen-capture UI demos and guided product onboarding video that walk new users straight to the moment that matters.
Tutorial and support clips
Short how-to and support clips that cut ticket volume and answer the questions your users actually ask.
Training decks and handbooks
Training decks, handbooks, and certification content designed to match your product, not a generic template.
Job aids and one-pagers
Quick-reference job aids, cheat sheets, and one-pagers your team and customers can act on in seconds.
Onboarding kits and info libraries
New-hire and customer onboarding kits, plus searchable info libraries that keep every release documented.
Training material

Training material design your teams and customers learn from

Training material design earns its keep when it feels like part of the product, not a PDF from another decade. We design the guides, job aids, slide decks, and certification content your teams and customers learn from, on-brand with your UI and consistent with the rest of your Cluma assets. We design the materials; you own the curriculum. Need the same rigor for board decks and data sheets? That lives in presentation and report design.

Onboarding design

Onboarding design that gets users to value faster

Onboarding design is where adoption is won or lost. We design the content that gets people to value fast: onboarding walkthroughs, guided-flow content, and new-hire and customer onboarding kits. That is the adoption asset layer, not the in-product application UI or design system, which is uShip's deliverable. Customer onboarding and internal onboarding each get their own treatment, because a new user and a new hire need different things.

Explainer video

SaaS explainer videos that make every feature click

A SaaS explainer video should move a metric, not just look good. We produce narrative explainers and product onboarding video in 2D, animated, and screen-capture formats, scripted and designed to get users to the aha moment faster. This is video produced from scratch. Editing existing footage and social cuts lives in uCreate, so the boundary stays clean and you always know which module owns what.

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The specialist depth of a brand studio, run as a subscription

Product and UX led

Senior designers who treat decks and reports as decision-support, not decoration. Information first, polish second.

Modular and pausable

Turn the Brand module on and off as launches come and go. Pause and billing stops immediately, with unused days banked for your return.

AI-accelerated

An AI-accelerated workflow keeps work moving. A senior designer owns direction and signs off on every deliverable.

One flat price

Flat monthly pricing, unlimited revisions while you subscribe, and no per-deck quotes. Compare Cluma to other agencies.

Subscribe

Pick your plan and get a private board. First month paid in full, then pause or cancel anytime. No contract, no cancellation fee. 7-day trial.

Request

Brief a request in a sentence, a few references, or a short Loom. A senior-led, AI-accelerated team designs it, with progress roughly every 48 hours until it is finished.

Review

Review on your board and request unlimited revisions while you subscribe. Add modules as you grow, or pause anytime and bank your unused days.

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A senior-led process that keeps moving.
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A senior-led process that keeps moving.
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A senior-led process that keeps moving.

Good design is a growth lever, not a cost

Independent research keeps finding the same thing: teams that invest in design grow faster and communicate better.

+56%

Reduction in production time

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+32%

Increase in creative output

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211%

Client retention rate

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Real Clients, Real numbers

Real results from teams using Cluma Enterprise

“Our pitch deck was investor-ready in 4 days. We raised our seed round 3 weeks later. The visual storytelling was on another level - investors kept commenting on the deck.”
Sarah R.
Position, Company name
“Our pitch deck was investor-ready in 4 days. We raised our seed round 3 weeks later. The visual storytelling was on another level - investors kept commenting on the deck.”
Sarah R.
Position, Company name
“Our pitch deck was investor-ready in 4 days. We raised our seed round 3 weeks later. The visual storytelling was on another level - investors kept commenting on the deck.”
Sarah R.
Position, Company name
“Our pitch deck was investor-ready in 4 days. We raised our seed round 3 weeks later. The visual storytelling was on another level - investors kept commenting on the deck.”
Sarah R.
Position, Company name
“Our pitch deck was investor-ready in 4 days. We raised our seed round 3 weeks later. The visual storytelling was on another level - investors kept commenting on the deck.”
Sarah R.
Position, Company name
“Our pitch deck was investor-ready in 4 days. We raised our seed round 3 weeks later. The visual storytelling was on another level - investors kept commenting on the deck.”
Sarah R.
Position, Company name
“Our pitch deck was investor-ready in 4 days. We raised our seed round 3 weeks later. The visual storytelling was on another level - investors kept commenting on the deck.”
Sarah R.
Position, Company name
“Our pitch deck was investor-ready in 4 days. We raised our seed round 3 weeks later. The visual storytelling was on another level - investors kept commenting on the deck.”
Sarah R.
Position, Company name
“Our pitch deck was investor-ready in 4 days. We raised our seed round 3 weeks later. The visual storytelling was on another level - investors kept commenting on the deck.”
Sarah R.
Position, Company name
“Our pitch deck was investor-ready in 4 days. We raised our seed round 3 weeks later. The visual storytelling was on another level - investors kept commenting on the deck.”
Sarah R.
Position, Company name
“Our pitch deck was investor-ready in 4 days. We raised our seed round 3 weeks later. The visual storytelling was on another level - investors kept commenting on the deck.”
Sarah R.
Position, Company name
“Our pitch deck was investor-ready in 4 days. We raised our seed round 3 weeks later. The visual storytelling was on another level - investors kept commenting on the deck.”
Sarah R.
Position, Company name
“Our pitch deck was investor-ready in 4 days. We raised our seed round 3 weeks later. The visual storytelling was on another level - investors kept commenting on the deck.”
Sarah R.
Position, Company name
“Our pitch deck was investor-ready in 4 days. We raised our seed round 3 weeks later. The visual storytelling was on another level - investors kept commenting on the deck.”
Sarah R.
Position, Company name
“Our pitch deck was investor-ready in 4 days. We raised our seed round 3 weeks later. The visual storytelling was on another level - investors kept commenting on the deck.”
Sarah R.
Position, Company name
“Our pitch deck was investor-ready in 4 days. We raised our seed round 3 weeks later. The visual storytelling was on another level - investors kept commenting on the deck.”
Sarah R.
Position, Company name
“Our pitch deck was investor-ready in 4 days. We raised our seed round 3 weeks later. The visual storytelling was on another level - investors kept commenting on the deck.”
Sarah R.
Position, Company name
“Our pitch deck was investor-ready in 4 days. We raised our seed round 3 weeks later. The visual storytelling was on another level - investors kept commenting on the deck.”
Sarah R.
Position, Company name
“Our pitch deck was investor-ready in 4 days. We raised our seed round 3 weeks later. The visual storytelling was on another level - investors kept commenting on the deck.”
Sarah R.
Position, Company name
“Our pitch deck was investor-ready in 4 days. We raised our seed round 3 weeks later. The visual storytelling was on another level - investors kept commenting on the deck.”
Sarah R.
Position, Company name

One module. One flat price.

Turn on the Brand module and start your brand identity design requests. Pause anytime.

One Strategic partner, Every department covered.

Turn on the Brand module and start your brand identity design requests. Pause anytime.
The Brand module
$3,495
Per month, pause anytime
One active request at a time, unlimited requests queued
Progress roughly every 48 hours until each request is finished
Unlimited revisions while subscribed
Pause anytime, billing stops immediately, unused days banked
Subscribe

Trusted by product teams around the world

FAQ

Everything you need to know about Cluma's explainer video service.

What is an explainer video service?

An explainer video service produces short, narrative videos that make a product or feature easy to understand. Cluma delivers it as a modular subscription alongside training material and onboarding design, product and UX led, with progress roughly every 48 hours until each request is finished.

Do you script the videos, or do we?

We handle it end to end: script, storyboard, design, and voice. Send a feature, a few references, or a short Loom, and we turn it into a finished explainer. You review on the board and request unlimited revisions while you subscribe.

What is the difference between training material and onboarding?

Training material teaches a skill or process: guides, decks, job aids, and certification content. Onboarding design gets a new user or new hire to first value fast with walkthroughs, guided-flow content, and onboarding kits. Both are part of the Train module.

How fast will I see work?

You see progress on each request roughly every 48 hours until it is finished. It is a steady cadence, not a one-shot 48-hour delivery. Larger productions take longer but always keep moving at that rhythm.

Can I pause the subscription?

Yes. Pause anytime and billing stops immediately. Your unused days of the month are banked and resume when you reactivate. The first month is paid in full, then there is no contract and no cancellation fee.